Understanding the consumption of media content

India has 600 million smart phone users and the number is increasing. The smartphone is purchased mainly for calling, study, social media apps and entertainment. The evolving mobile telephony technology has offered an array of choices to user. In short, a smartphone has become a separate world for many. The Covid-19 pandemic has become the main reason when many students in India got their first smart phone. 

The usage of smartphone by students became a matter of concern for all parents. There was a mix reaction among teachers. The interactive ability of teaching-learning apps and response of students were the main concerns. Smartphone became a tool which help deliver education. Last two years also marked significant growth in data consumption and this motivated many research scholars for further research. Many start-ups developed as a successful business and many fueled gig economy. It is interesting to witness the growth of internet based business by 25% CAGR.

SY BAJMC students along with their class teachers have planned a project on research of ‘Understanding the consumption of media content’. It is the college which builds the foundation for all students to build their career. This project is focusing the youngsters age between 18 to 23. They are mainly students from Pune area. This will help us understand which different type of media they use? What is their peculiar choice? How much time they spend daily and weekly on internet? How much time they use for searching new information? Which is their favorite choice of media?

Students will be working in team to gather the data and then to analyze the data. This will reveal the most popular media, most popular content, the age group and their choice, popular genre, popular content, the most preferred time slot, the amount of time spend per day and week. The usage of data much more.

This research has a potential to explore trends and pattern of growing data consumption among youth. The findings will be helpful to students, parents and media persons to design and cater content.