Vision
- To strengthen the role of communication in the development of the society at large and redefine the contours of development bringing people at the centre of the development process.
- To evolve the concept of empowerment based on the grassroots experience and research empowerment communication theories and models.
Mission
- To conduct research in development and empowerment communication.
- To work on and communicate stories on development and empowerment.
- To build the network of grassroots development and empowerment communicators.
- To conduct training sessions to disseminate theories and models of development and empowerment communication.
- To train students in development and empowerment studies.
- To publish development and empowerment communication research, stories and studies.